Targeting Segmentation

Using the combination of weekly channel distribution data (CDD) and other traditional data sources at the account level gives your sales, account and marketing teams’ real-time visibility into the current competitive landscape, aiding in a highly targeted approach in account management.

Sintan brings intuitive visualization of such information through Boston-matrix charts and geo-mapping at the account level. The use of multi-data source processing within detailed geo-maps, supports territory alignment and call plans, leading to advanced segmentation strategies.