Targeting Segmentation
Using the combination of weekly channel distribution data (CDD) and other
traditional data sources at the account level gives your sales, account and marketing
teams’ real-time visibility into the current competitive landscape, aiding in a
highly targeted approach in account management.
Sintan brings intuitive visualization of such information through Boston-matrix
charts and geo-mapping at the account level. The use of multi-data source processing
within detailed geo-maps, supports territory alignment and call plans, leading to
advanced segmentation strategies.